> ## Documentation Index
> Fetch the complete documentation index at: https://docs.jelou.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Your First Campaign

Campaigns let you send bulk messages on WhatsApp using approved templates and a contact database.

In this guide you will create your first campaign in Jelou: you will choose a template, load recipients, and send the message immediately or on a schedule.

***

<Steps>
  <Step title="Go to the Campaigns module">
    From the dashboard, click `Campaigns`.

    Select the `+Send Campaigns` button.
  </Step>

  <Step title="Assign a name to the campaign">
    Write a clear and easy-to-identify name.

    <Frame>
      <img src="https://mintcdn.com/jelouai/LU9C1q7HRSZd-WqT/assets/images/connect/connect-send-es.png?fit=max&auto=format&n=LU9C1q7HRSZd-WqT&q=85&s=dd37ea5642d68db123a3de84ac717646" alt="" width="1024" height="550" data-path="assets/images/connect/connect-send-es.png" />
    </Frame>

    <Tip>
      The name can be up to 80 characters.\
      Use something descriptive like: `Promo_March_VIPClients`.
    </Tip>
  </Step>

  <Step title="Select the template">
    Choose:

    * The associated bot
    * The WhatsApp-approved template

    If the template includes multimedia, attach the corresponding file.

    Review the preview before continuing.
  </Step>

  <Step title="Load the recipients">
    Upload a **CSV** file with your contact database.

    Basic rules:

    * The first column must be the phone number with the country code.
    * You can include additional columns for personalization.

    <Tip>
      Make sure the CSV columns match the template parameters.
    </Tip>
  </Step>

  <Step title="Configure the parameters">
    Map each template parameter to a CSV column.

    This allows each person to receive their message with personalized data.
  </Step>

  <Step title="Define the campaign configuration">
    You can:

    * Use a saved configuration
    * Create a new one from scratch

    Here you can define:

    * Button behavior
    * CRM data preloading
    * Rules for interaction with human support

    <Tip>
      If you save the configuration, you can reuse it as a preset in future campaigns.
    </Tip>
  </Step>

  <Step title="Send or schedule">
    Choose whether you want to:

    * Send the campaign immediately
    * Schedule it for a specific date and time

    Messages will be sent progressively according to WhatsApp's rules.
  </Step>

  <Step title="Review the results">
    Approximately one hour after sending you will be able to see metrics on the dashboard.

    Available metrics:

    * Delivered
    * Received
    * Read
    * Replied
  </Step>
</Steps>

<Warning>
  Make sure your campaigns comply with WhatsApp's messaging policies to avoid rejections or blocks.
</Warning>