> ## Documentation Index
> Fetch the complete documentation index at: https://docs.jelou.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Get Started

> Manage your store, branches, and products in Jelou Shop via REST API.

With the Jelou Shop API you can manage branches and create or update products programmatically if you do not use an external e-commerce as a data source.

## Authentication

To consume the endpoints you need:

| Credential | Description                                               |
| ---------- | --------------------------------------------------------- |
| `app_id`   | Your store ID in Jelou Shop                               |
| API key    | API key to authenticate requests to the ecommerce gateway |

<Note>
  Find the `app_id` (Shop ID) in [Shop Admin → Settings](/en/guides/integraciones/e-commerce/shop-admin#settings) or directly in [Settings](https://apps.jelou.ai/shop-v2/settings).

  Generate and manage your API key from the [API Keys](/en/guides/configuracion/claves-api) module.
</Note>

Include the API key in the `x-api-key` header of each request:

```bash theme={null}
x-api-key: YOUR_API_KEY
```

## Base URL

Use the following base URL for all endpoints:

```
https://gateway.jelou.ai/ecommerce
```

## Available resources

<CardGroup cols={2}>
  <Card title="Branches" icon="store" href="/guides/integraciones/e-commerce/api-sucursales/crear">
    Create and manage branches to organize your products by location.
  </Card>

  <Card title="Products" icon="box" href="/guides/integraciones/e-commerce/api-productos">
    Create or update products with variations and branch assignment.
  </Card>

  <Card title="Promotions" icon="ticket" href="/guides/integraciones/e-commerce/api-cupones/crear">
    Create percentage or fixed-amount discount coupons, with validity dates and per-branch scope.
  </Card>
</CardGroup>