> ## Documentation Index
> Fetch the complete documentation index at: https://docs.jelou.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Jelou Shop

> Jelou's built-in store to sell directly on WhatsApp.

Jelou Shop is your **central product core**, which unifies multiple e-commerce platforms and eliminates the limitations of Meta's native catalog.

<Frame caption="Jelou Shop catalog with search and filters by branch, status, and stock.">
  <img src="https://mintcdn.com/jelouai/AwNXLMm37RoVy7Oj/assets/images/integraciones/e-commerce/shop-admin/productos.png?fit=max&auto=format&n=AwNXLMm37RoVy7Oj&q=85&s=187652576afc2beb03f0886c217cca4b" alt="Product list in Jelou Shop" width="1536" height="774" data-path="assets/images/integraciones/e-commerce/shop-admin/productos.png" />
</Frame>

## How does it work?

<Steps>
  <Step title="Connect your e-commerce">
    Connect your e-commerce account once using your credentials. The Jelou team performs the initial setup for you.
  </Step>

  <Step title="Automatic import">
    Your products are automatically imported: name, price, variants, images, and stock.
  </Step>

  <Step title="Real-time sync">
    Changes are synced in near real time via webhooks and validation processes.
  </Step>
</Steps>

## Advantages

* A single source of truth for all your products
* No direct dependencies on Meta's native catalog
* Scalable across multiple channels
* No additional technical configuration required

## Comparison: Meta Catalog vs Jelou Shop

| Feature                                | Meta Catalog | Jelou Shop |
| -------------------------------------- | ------------ | ---------- |
| Unified variants per product           | No           | Yes        |
| Differentiated prices                  | No           | Yes        |
| Inventory with exact quantity          | No           | Yes        |
| Near real-time sync                    | No           | Yes        |
| Full cart with taxes                   | No           | Yes        |
| Brand customization                    | No           | Yes        |
| Operational restrictions (rate limits) | High         | None       |
| Semantic search with AI                | Yes          | Yes        |
| Unified multi-channel catalog          | No           | Yes        |

## Product sync

When you connect Jelou Shop to an external platform (VTEX, Shopify, WooCommerce):

* Your products are synced **automatically**.
* Webhooks and events propagate changes in real time.
* No manual actions or batch processes are required.

### Information that is synced

| Attribute      | Description                               |
| -------------- | ----------------------------------------- |
| Product        | Name, description, SKU                    |
| Variants       | Size, color, and other custom attributes  |
| Prices         | Base price, promotional price, discounts  |
| Inventory      | Available quantity, stock management type |
| Images         | Main image and secondary images           |
| Categories     | Product categories and subcategories      |
| Status         | Active / inactive / draft                 |
| Brand / Seller | Associated brand, provider, or seller     |
| Dates          | Creation, update, publication             |

## Native product management

When your products **do not come from an external e-commerce**:

* You can create and edit them directly from the Jelou Shop UI.
* You can update them via services/API.
* Jelou Shop becomes your catalog's source of truth.

### UI access

Access the Shop section from [apps.jelou.ai/shop-v2/products](https://apps.jelou.ai/shop-v2/products). For a visual walkthrough of the admin panel, see the [Shop Admin](/en/guides/integraciones/e-commerce/shop-admin) guide.