> ## Documentation Index
> Fetch the complete documentation index at: https://docs.jelou.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Requirements and activation

> What you need to activate Meta Business Agent: a WhatsApp Cloud channel, Meta's AI Terms and the standby webhook subscription.

Meta Business Agent is **available on the free plan** and is activated **per channel**. Before activating it, make sure the channel meets the three requirements below.

## 1. A WhatsApp Cloud channel in production

Meta Business Agent **only works with WhatsApp Cloud** (Meta-hosted).

If the project uses another provider — for example Gupshup — that number **cannot run Meta Business Agent**. In that case you need to add a WhatsApp Cloud channel to the project.

> [!WARNING]
>
> The Jelou interface detects this case and shows it explicitly, with a message stating that the channel provider is not supported and a direct action to add a WhatsApp Cloud channel.

## 2. Accept Meta's AI Terms

Using Meta Business Agent requires accepting **Meta's AI Terms**. This is a **one-time** step, performed on Meta's side, and Jelou opens the flow for you from the configuration itself.

Once accepted, you do not have to repeat it for subsequent channels.

## 3. The Meta app must be subscribed to the `standby` webhook

This is the requirement most often overlooked, and the one with the quietest effect.

Without the `standby` webhook subscription:

* The agent **does reply** to the customer in WhatsApp.
* But **Jelou stores nothing** from that conversation.

That means: **no history** and **no context** for the operator who later has to continue the case.

> [!WARNING]
>
> The first time you activate Meta Business Agent, the Jelou interface warns you if the `standby` webhook subscription is missing and shows the steps to configure it. Do not ignore that warning: the agent will appear to work correctly while traceability is being lost.

## Activation

**1. Open the project settings**

Go to your project settings and open the **Meta Business Agent** section.

**2. Choose the channel**

Select the WhatsApp Cloud number you want to run the agent on. Configuration is per channel.

**3. Accept Meta's AI Terms**

If this is the first time, Jelou opens the acceptance flow on Meta. It is a one-time step.

**4. Verify the standby webhook**

Address the interface warning about the `standby` webhook subscription before leaving the agent active in production.

**5. Activate the agent**

With the requirements met, activate Meta Business Agent on the channel.

> [!TIP]
>
> Before exposing it to all your traffic, leave the audience set to **allowlist only** and test with controlled numbers. See [Configuration](https://docs.jelou.ai/en/guides/meta-business-agent/configuration.md).

## Deactivation

You can **deactivate Meta Business Agent at any time without losing the configuration**: the instructions, the audience and the connected tools are saved and become available again when you turn it back on.


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