Outbound Messaging
Outbound Messaging allows you to send large-scale messages like campaigns, notifications, alerts, or surveys by using predefined templates. You can customize these templates to fit your specific needs
Guidelines for Using Outbound Messaging
To use Outbound Messaging with WhatsApp, follow these steps:
Register for WhatsApp Business API
Sign up for the WhatsApp Business API and get approval from WhatsApp. Follow their official guidelines to complete the setup.
Identify Use Cases
Decide what you need Outbound Messages for, such as order confirmations, appointment reminders, account verifications, etc.
Create Message Templates
Design templates that meet WhatsApp's guidelines. Include placeholders for dynamic content like order numbers, delivery dates, and product details.
Submit Templates for Approval
Send your templates to WhatsApp for review. They will check for compliance with their policies. Once approved, you can use these templates.
Integrate with WhatsApp Business API
Connect the WhatsApp Business API to your systems or applications. This allows you to send messages, including Outbound Messages, to customers.
Personalize Messages
Before sending, fill in the placeholders with specific details for each recipient. For example, insert the order number and delivery date for an order confirmation.
Send Messages
Use the WhatsApp Business API to distribute your Outbound Messages. The API will manage the delivery to your recipients.
Ensure User Opt-In
Make sure your customers have consented to receive messages from your business on WhatsApp. Unsolicited messages are not allowed.
Monitor and Analyze
Track the performance of your Outbound Messages and analyze user engagement. Use this data to improve your messaging strategy and customer interactions.
Comply with Regulations
Follow all data protection and privacy regulations relevant to your region. WhatsApp has strict guidelines on user data and consent.
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