High Structure Message (HSM)
HSM allows you to send massive messages like campaigns, notifications, alerts, or surveys by creating a pre-defined templates and customizing your structured message based on your objective.
Guidelines to use HSM
In order to know how to create and use HSMs specifically with WhatsApp, it is essential to keep in mind and follow a set of specific steps:
Register for WhatsApp Business API: Before you can use HSMs, you need to register for the WhatsApp Business API and get approval from WhatsApp. Follow WhatsApp's official guidelines to set up your WhatsApp Business API account.
Prepare Your Use Cases: Determine the use cases for which you want to use HSMs. These can include order confirmations, appointment reminders, account verification, or other transactional messages.
Create HSM Templates: Design and create the Highly Structured Message templates. These templates should follow WhatsApp's guidelines and include placeholders for dynamic content. For example, you might have a template for order confirmations that includes placeholders for the order number, delivery date, and product details.
Submit Templates for Approval: Submit the HSM templates to WhatsApp for approval. WhatsApp will review your templates to ensure they comply with their policies and guidelines. Once approved, you can use these templates to send messages.
Integrate with WhatsApp Business API: Integrate the WhatsApp Business API into your systems or applications. This integration will allow you to send messages, including HSMs, to your customers.
Personalize Messages: Before sending an HSM, you need to replace the placeholders in the template with the actual, dynamic content relevant to the specific message recipient. For example, if you're sending an order confirmation, you would fill in the order number, delivery date, and product details for each customer.
Send Messages: Use the WhatsApp Business API to send the HSMs to your customers. The API will handle the delivery of the messages to the recipients.
Ensure User Opt-In: Ensure that your customers have opted in to receive messages from your business on WhatsApp. Unsolicited messages are not allowed.
Monitor and Analyze: Monitor the performance of your HSMs and analyze user engagement. This can help you optimize your messaging strategy and improve customer interactions.
Comply with Regulations: Ensure that you comply with relevant data protection and privacy regulations in the regions where you operate. WhatsApp has strict guidelines regarding user data and consent.
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