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Measuring conversions (for example, a completed transaction or a qualified lead) is better than measuring only the conversation start, because it optimizes the campaign toward real business results. Not every conversation ends in a purchase: by reporting conversions, Google can learn which clicks generate value and adjust bids and audiences to improve return.

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Setup

1

Request activation from Jelou

To activate Google Ads tracking in your account, you must send an email to [email protected] requesting activation of Google Ads tracking for your organization.The email must include the organization name for which you want to activate tracking and must be sent from the email address of the owner of that organization.
2

Request Google whitelisting (CTM Allowlist)

Submit an allowlist/whitelisting request to Google using the CTM Allowlist Request Form.

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Campaign setup

Here is a guide on how these campaigns are configured:
1

Select the objective and campaign type

Start a new campaign, select Leads as the objective and choose Search or Performance Max as the campaign type.
Select objective and type
2

Define the campaign goal

In the section on how you want to achieve your objective, select only Messages from your ads as your sole campaign goal.
Campaign goal
3

Create and configure the Message Asset

Create a new Message Asset. Make sure you only have Message and Image Assets for the campaign.
Message setup
4

Complete the message details

You will be asked to add:
  • WhatsApp phone number
  • Starter message
  • Select a call to action

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Track conversions

When a conversation arrives from a Google Message Ad, the following variables will automatically be inserted into memory:
These are the properties that are stored: You can learn more about how to read these variables at: Memory.

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Use cases

You can use these properties as the value of the properties of a tracking event, with the syntax {{$memory._google_ads_tracking.campaignId}}. This way, each event is tied to the ad that started the conversation.
A workflow that qualifies leads coming from Google Ads: in the node where the lead gets qualified, it records the leadCalificado event with the campaignId ({{$memory._google_ads_tracking.campaignId}}) and adGroupId ({{$memory._google_ads_tracking.adGroupId}}) properties. In your metrics you can see which campaigns and ad groups generate the most qualified leads, not just the most conversations.
A workflow that books appointments for several ads in the same campaign: in the node that confirms the appointment, it records the citaAgendada event with the adId property ({{$memory._google_ads_tracking.adId}}). With that breakdown you identify which specific ad converts best and where it makes sense to invest more budget.
A workflow that closes sales over WhatsApp: in the node that confirms the payment, it records the compraCompletada event with the gclid ({{$memory._google_ads_tracking.gclid}}) and monto ({{$context.amount}}) properties. This way you keep, for each purchase, the identifier Google Ads needs to attribute the conversion.
An event supports up to 5 properties and names are written in camelCase. _google_ads_tracking is only saved in Memory when the conversation came from a Message Ad.

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How it works

Google Ads tracking in Jelou allows you to attribute WhatsApp conversations to your ads automatically. When a user clicks on your ad in Google Search, they are redirected to WhatsApp with a pre-filled message that includes an invisible GCLID (Google Click ID) encoded in Unicode. Once the user sends that message, Jelou detects and processes this hidden identifier to link the interaction directly to your advertising campaign.
How Google Ads tracking works
Tracking depends on the first message sent by the user. If the user deletes the message before sending it, the ability to track and attribute that conversion to Google Ads will be lost.