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Meta Business Agent (MBA) is the AI that Meta runs natively inside WhatsApp. It serves your customer directly in the chat, without Jelou mediating the conversation. What Jelou adds is the ability to execute real actions: by connecting your workflows and tools, the agent stops merely replying and starts resolving — checking an order status, verifying someone’s identity, generating a payment request.

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When to use it

Meta Business Agent is a good fit when:
  • You want a first line of support inside WhatsApp that answers immediately, without building a full conversational flow.
  • You already have workflows and tools in Jelou that resolve specific cases and you want to expose them to that automated support.
  • You need the conversation to be able to pass to a human operator with full context when the customer asks for it.

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It does not replace Jelou’s AI Agent

These are two different products and they can coexist. You can have one, the other, or both on different channels. The choice is not mutually exclusive.
If you need fine-grained control over the conversation path (step-by-step validations, branching, specific templates), the AI Agent node inside a workflow is still the right tool. See the AI Agents guide.

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Next steps

Requirements and activation

What you need before activating and how to get it running.

Configuration

Instructions, audience, tools and operator handoff.

Costs

How the agent’s usage is billed.

Limits and verticals

Meta’s limits and the enabled verticals.