To ensure WhatsApp templates display correctly, Meta recommends the following dimensions and formats based on content type.Documentation Index
Fetch the complete documentation index at: https://docs.jelou.ai/llms.txt
Use this file to discover all available pages before exploring further.
Image
| Type | Recommended dimensions | Aspect ratio |
|---|---|---|
| Standard | 800 × 418 px | 1.91:1 |
| Carousel | 800 × 800 px | 1:1 |
- Max file size: 5 MB
- Supported formats: JPG and PNG
Video
- Recommended aspect ratio:
- 16:9 (landscape)
- 9:16 (portrait)
- Max file size: 15 MB
- Supported format: MP4
Document
Documents do not require specific dimensions, as WhatsApp only displays the file icon and name.- Max file size: 15 MB
- Supported format: PDF
Design recommendations
Keep a safe zone
Avoid placing text, logos, or important information too close to the image edges, as some devices may apply automatic cropping.Use lightweight images
Although Meta allows files up to 5 MB, optimizing images is recommended to improve campaign loading speed and delivery.Avoid too much text
Images with excessive text tend to generate less interaction and can affect the user’s visual experience.Maintain visual consistency
For carousel templates, it is recommended to:- Use the same size across all images
- Keep a consistent visual style
- Avoid mixing landscape and portrait images
Consider dark mode
Some users use WhatsApp in dark mode, so it is recommended to:- Avoid dark text on transparent backgrounds
- Maintain good contrast
- Ensure logos and icons remain visible