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Documentation Index

Fetch the complete documentation index at: https://docs.jelou.ai/llms.txt

Use this file to discover all available pages before exploring further.

To ensure high delivery quality, approval, and successful sending of your templates with Meta, follow these recommendations. Pair them with template categorization so content and message type stay aligned. Before sending any template, you must have the customer’s authorization. You can collect consent through:
  • Your website
  • Prior WhatsApp conversations
  • SMS or phone calls
  • Forms or physical signature
Be explicit about:
  • Your business name
  • The type of messages they will receive
  • How they can opt out
This reduces blocks and improves account quality.

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2. Mind template structure

When creating a template, follow these basics:
  • Use lowercase names with underscores (for example: appointment_reminder_1).
  • Up to 1024 characters in the body.
  • Use numbered variables in order: {{1}}, {{2}}, {{3}}…
  • Do not put variables at the start or end of the message.
You can include, where applicable:
  • Buttons
  • Links
  • Images (max. 20 MB)

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3. Clear, appropriate copy

Avoid rejections or quality drops:
  • Do not use offensive language.
  • Do not ask for sensitive data (passwords, full card details, etc.).
  • Avoid excessive promotions or intrusive messaging.
  • Check spelling and grammar.
WhatsApp prioritizes user experience; tone and usefulness matter for approval and engagement.

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4. Monitor template quality

Meta continuously evaluates:
  • User interaction
  • Blocks or reports
  • Response levels
Common states:
  • Pending: newly created.
  • High / medium / low quality: based on user behavior.

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5. Avoid pauses or blocks

If a template drops in quality, it may be paused temporarily:
OccurrenceEffect
1st time3-hour pause
2nd time6-hour pause
3rd timeIndefinite deactivation
If a template is paused, stop automated flows that use it until you review content and opt-in.

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6. Use buttons to start conversations

When you want to start a conversation and open the 24-hour window:
  • Use templates with interactive buttons (up to 10 options).
This helps with:
  • Higher response rates
  • Better user experience
  • More chances to continue the conversation
Bottom line: the clearer, more useful, and more expected your templates are, the better their approval, delivery, and engagement with customers.