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The Business Profile is the public information WhatsApp Business shows your customers when they open a conversation with your channel: profile photo, name, business category, contact details, and address. Before setting it up, keep in mind:
  • Availability: this section is currently enabled for all companies. If you don’t see the “Business Profile” option in the Settings menu, contact your administrator or the Jelou team to request access.
  • Channel selection: you must choose a channel connected to WhatsApp from the channel selector at the top of the screen. Only production WhatsApp channels are listed; if you don’t have any configured, you’ll see an empty state instead of the form.

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Form fields

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Basic information

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Contact information

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Address

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Save changes

The Save button applies the changes to the WhatsApp Business profile of the selected channel. It stays disabled while there are pending validation errors in the form (for example, an invalid email or URL format). When saved successfully, you’ll see a confirmation notification. If an error occurs (for example, connection issues with WhatsApp), you’ll see an error notification and the changes won’t be applied.

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Notes

Changes are reflected directly in the WhatsApp business profile linked to the channel, so they may take a few minutes to appear for end customers.