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Meta Business Agent is activated per channel. Before activating it, make sure the channel meets the three requirements below.

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1. A WhatsApp Cloud channel in production

Meta Business Agent only works with WhatsApp Cloud (Meta-hosted). If the project uses another provider — for example Gupshup — that number cannot run Meta Business Agent. In that case you need to add a WhatsApp Cloud channel to the project.
The Jelou interface detects this case and shows it explicitly, with a message stating that the channel provider is not supported and a direct action to add a WhatsApp Cloud channel.

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2. Accept Meta’s AI Terms

Using Meta Business Agent requires accepting Meta’s AI Terms. This is a one-time step, performed on Meta’s side, and Jelou opens the flow for you from the configuration itself. Once accepted, you do not have to repeat it for subsequent channels.

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3. The Meta app must be subscribed to the standby webhook

This is the requirement most often overlooked, and the one with the quietest effect. Without the standby webhook subscription:
  • The agent does reply to the customer in WhatsApp.
  • But Jelou stores nothing from that conversation.
That means: no history and no context for the operator who later has to continue the case.
The first time you activate Meta Business Agent, the Jelou interface warns you if the standby webhook subscription is missing and shows the steps to configure it. Do not ignore that warning: the agent will appear to work correctly while traceability is being lost.

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Activation

1

Open the project settings

Go to your project settings and open the Meta Business Agent section.
2

Choose the channel

Select the WhatsApp Cloud number you want to run the agent on. Configuration is per channel.
3

Accept Meta's AI Terms

If this is the first time, Jelou opens the acceptance flow on Meta. It is a one-time step.
4

Verify the standby webhook

Address the interface warning about the standby webhook subscription before leaving the agent active in production.
5

Activate the agent

With the requirements met, activate Meta Business Agent on the channel.
Before exposing it to all your traffic, leave the audience set to allowlist only and test with controlled numbers. See Configuration.

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Deactivation

You can deactivate Meta Business Agent at any time without losing the configuration: the instructions, the audience and the connected tools are saved and become available again when you turn it back on.