Skip to main content
The Call to Action node sends a message with a button that, when tapped, opens a web page. It is ideal for directing the user to an external site: a store, a form, a payment page, or any URL.

​
Configuration

FieldDescriptionLimit
HeaderMessage title60 characters
ContentMain message1,024 characters
FooterAdditional text below the content60 characters
Button nameCTA button text18 characters
URLWeb address that will be opened4,096 characters
All fields are required. Text fields support variables.

​
Webviews in WhatsApp

The URL opening behavior depends on the verification status of your Meta account:
  • Verified account: The URL opens inside a webview embedded in WhatsApp, keeping the user within the app.
  • Unverified account: The URL opens in the device’s browser.